Summary
A vertical brand film shot at night on a basketball court, showing the collection in movement.
A vertical brand film shot at night on a basketball court, showing the collection in movement.
Showing a streetwear collection with the street it belongs to, without sliding into product-shot language.
We put the product in the game rather than on a model. The court's own floodlights and wire fence became the graphic spine of the frame, and the collection's green accents read from the same palette as the location's neon.
Shot at night on available court light with a single handheld camera. The edit locks to the rhythm of the ball, and the end card carries the brand's order channel straight into the film.




A seventy-second hero cut that fills the frame on vertical platforms.
A night-court visual language reusable across the campaign.
A content set of garment and detail shots lifted out of the film.